We live in an enhanced digital age with social media dominating our daily lives. From consuming news over Facebook to looking for book suggestions on Instagram, we like the idea of social media. Pictures, graphs, GIFs, Memes and videos are some of the regular online staples we come across. Videos seem to be hit with everyone as it’s the most convenient way of consuming content in a short span.
As per a Cisco survey, video content will be accounted for 69% of all consumer internet traffic. This is a strong signal for marketers who don’t seem to buy that video content is the king now. The conviction that video content is expensive, time consuming can be wrong. Small firms to large corporates are trying multiple types of videos to increase their user engagement. Let’s figure out some of the video marketing strategies for small enterprises:
1) A fun introduction of the brand or people behind it
There is nothing better in letting your customers know more about you and the brand built. People consume content for the convenience and fun part that’s attached with it. A majority of your customers would not be too keen on reading extensive and long blogs. This also applies for complex terms in your videos. Add this video on your homepage as a basic introduction to people who are visiting the website for the first time.
Remind yourselves to not overshoot with the time duration and something within 90 seconds could work wonders. Multiple ideas can be tried out with an animation video or video which has pop culture references as well.
2) Customer testimonials or blogger reviews
There is nothing better than getting people who loved your products or services on camera. It could be more effective than getting yourself or employees to rave about the products. The reviews are believable as potential customers are inclined to like these genuine reviews. Get in touch with bloggers who have written detailed reviews about the products and get them to talk about them in your videos.
3) Associate the brand with a professional studio
There are no shortcuts when it comes to quality marketing. We have come across videos that look tacky and unprofessional. If you want the videos to reach the right set of customers, then hiring a professional studio is the key. If you are a start-up, then the costs could worry you. But, the results will speak volumes of the effort and money put into it. Also, a solid in-house marketing team will be able to guide your company with the right tips.
4) The right message should be delivered
Imagine you going through a company’s introduction video or just a video. It’s loaded with information like its inception, board of members, pricing, and location and so on. We are sure this video would have left you confused with too much information without delivering a message.
A well-crafted video is expected to deliver the right message without being overloaded with information. A customer should not be confused as to what he/she got out of it.
5) Interest your audience with ‘making’ videos
If you are worried about boring your customers about a ‘behind the scenes’ video, you couldn’t be more wrong. Customers care about the process that goes behind the making of your product or how you decide on the services provided.
If you are a creative company, a video of the efforts put in by the creative folks would be of interest to your followers.
6) A video thanking your customers
A customer is of primary importance to any company. A video thanking all your customers for trusting in your products and services is a great idea. The fact that a lot of customers have constantly been choosing your products is laudable. This should be a chance to appreciate the trust and loyalty people have placed in the company. It needn’t be a glossy video and just be a simple message video for them.
A marketing video may take time to be produced. We can assure you of the positive feedback it could generate. If you are a small business or a start-up, there’s no harm in experimenting in various types of videos. Look out for the feedback customers have to give you and improve accordingly.