We are thriving at the presence of social media in our daily lives. From checking news updates on our Facebook feed to doing online shopping, we like the convenience it provides. Businesses thrive on customer engagement and marketers can’t deny the importance of social media too. Customers are the life of a business and entrepreneurs need to constantly look for ways to engage with them.
A lot of them are quick to adapt at the new found technologies and some keep denying the importance it has. They do lose out on customers and we will explain why engaging with the online presence is an absolute must.
We jot down 6 concrete ways of engaging with your online customers:
1) Fast and quick response
Your brand should be looked upon for its spontaneity. People trust the brands that are around with their online presence and are quick to respond. One cannot expect products to be fool-proof and issues are bound to happen. There’s nothing like fast replies and quick fixing of the issues your customers face. Most of them take to social media to address the issues and a strong marketing team will ensure speed in replies. Gone are the days when people would wait to send a post or a long e-mail.
2) Add graphics that are simple and catchy
There is nothing like content that’s easy to follow and understand. Customers consume and enjoy content that doesn’t make them look for meanings in dictionaries. Make graphics a fun thing and avoid jargons or complex terms in them. Every customer is the same to you and considers the fact people are here to look up to you as an easily accessible brand. A story can be told through graphics by relating it with a blog about your brand. It’s also a way of telling your customers that you are well-versed with the current trends and news.
3) A community or forum could be built
Community and online forums have been around for a while now. It provides a strong link between customers and a brand when it comes to communicating. There is nothing like direct engagement with customers and answering their queries. A live online session would prove effective for sudden solutions and interaction with them. When you intend to launch a product or service, it would be great to go live from one of your social media handles. People type their questions in the comment box and answering them on live video is commendable.
4) Hold several contests or giveaways
We all thrive on the idea of giveaways and contests. Nothing is more exciting than getting a free product you have wanted to try before purchasing it. Hold a contest over your social media channels. This is bound to increase the engagement and get more people notice your brand. Getting your customer to tag your brand in their posts and offering them a trial service or product would work wonders.
5) Make exclusive offers and prices
A lot of customers opt into your mailing list or have purchased a premium service of yours for a year. It is important to make them feel special. They have been paying in more for the services than your regular customers. Nothing makes it better than getting them to some special offers for the membership they are paying. Word of mouth is bound to happen and customers will come in through that.
6) Host events for bloggers and customers
The company could hold webinars or events in multiple cities when a product or service is launched. This is where specialized bloggers and customers can step in. Press is sure to cover the event if you invite them. But, bloggers work wonders as they cater to a specific niche or topic. If your product fits into their niche, the bloggers are sure to create traction and engagement. Keeping an exclusive community of bloggers and customers will help your services get noticed a lot more than regular advertising and marketing.
Customer engagement is a vital part of developing a business. The feedbacks will just help you to better your products and services. Working out methods to engage with customers as per your products and requirements isn’t too difficult. The marketing team at QuickBucks Media can help you with suggestions and we hope the suggestions provided would be helpful.