We are all sure of the fact that we live digitally enhanced lives. From having to do with depending on social media for our daily needs to use Virtual Reality for business purposes. There is another technical concept that is slowly catching up and is quite popular too. It’s Augmented Reality (AR).

Augmented Reality is basically the result of using technology to impose pictures, texts and sounds for the world to see. A simple example would be viewing movies like ‘Iron Man’ or ‘Minority Report’ with the mode of interactivity attached to it.

Where does Augmented Reality stand in today’s world?

It is put forward as a mode of futuristic technology and to be frank it has been around for a while now. Imagine fighter aircrafts from the early 90s that would show up altitude, direction and speed of the plane to pilots who flew it. Few years from then, the technology moved up as objects in the field of view could be detected as ‘targets’.

In the last one decade, multiple companies and labs have tested out AG. In the year 2009, MIT Media Lab presented SixthSense. It was a device that combined multiple uses with that of a smartphone, camera, tiny projector and a mirror. This device can be hung from a person’s neck and images could be manipulated with the help of these four sensor devices.

The next in line was Google which launched Google Glass in the year, 2013. It was expanding Augmented Reality to a more usable device; a pair of glasses. The user’s lens was a display of images, sounds and videos. It also responded to voice commands. Google pulled Google Glasses out by December 2015.

If you are still confused about it’s role in your daily life, smart phones and tablets are all carriers of Augmented Reality. The Star Walk App by Vito Technology is a game changer as it lets a user to point his phone/tab camera to the sky and get names of various stars in it. Another app which is similar is Layar as it uses a smartphone’s GPS to get information about the user’s area and surroundings. It will come up with places of interest like restaurants, museums, movies in the particular area.

Augmented Reality and SEO:

Have you wondered AR’s role in Search Engine Optimization? All popular search engines like Google, Bing and Yahoo go for primary search result methods. Content will be ranked as per the relevance it implies to users looking for them. This is how general search works and when it’s not paid for. Augmented Reality and SEO could go hand in hand as content could soon be ranked as per visual content search method. It could soon be searched through devices with AR and change the whole SEO game.

This could prove to be exceptionally useful for brands who are eying better rankings when it comes to SEO.

The most popular example of Augmented Reality:

Pokemon Go: This term is sure to strike a bell as this game had everyone in frenzy for months. In the year 2016, this game was launched much to the amusement of people who didn’t know about AR. According to CNET, there were 100 million users for this game at a certain point. The creators have raked in close to 2 billion as the game proved out to be a raging success. Pokemon Go basically lets its users see multiple characters bouncing around them in their surroundings. Users get multiple tasks of capturing them and it could be anywhere in the city you reside.

Another example for an AG game would be the mobile application: ‘Harry Potter: Hogwarts Mystery’. This game takes the users inside the world of Hogwarts and makes them feel like they are walking around the castle. The game is made a lot more interesting with spells, potions and lessons from Hogwarts teachers. Google Play store shows that the game has 10 million plus downloads.

What holds for Augmented Reality in the future?

If you may have an inkling that AR could be restricted to just smartphones and tablets, worry not. Continuous research is on how well Augmented Reality can adapt to wearable devices and contact lenses. A possibility of developing smart glasses for visually challenged people is in. The goal is to make sure that it looks natural with the surroundings and should not be forced in any way. This could also mean that AR could eventually replace tablets and smartphones. This is in the long run and we don’t have finality to that yet.

Before we marvel too much about the sheer technological brilliance of AR, it did raise some political and ethical concerns. When Google Glasses came up, people were a lot worried about the privacy invasions it was capable of. The worries included conversations being recorded without consent, pictures snapped and so on.

As all things modern and new, we need to be equipped to handle the changes it provides us. Watch out this space for more updates on Augmented Reality.

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