Every entrepreneur dreams of raising his stakes higher and his business reaching great heights. As a team of people working in the same company, you tend to look for better platforms. Platforms that would give clarity of the work you and your team do. The combined efforts of people and by improvising marketing strategies helps the business grow by multiple leaps.
We have moved into a brand new year and as they say ‘move with the flow’. Companies at their top game are on improvisation mode. One of the things corporate tends to be doing outsourcing their marketing and creative needs. The two major options are hire employees internally or outsource your projects.
A lot of factors have to be weighed in before deciding on the outsourcing factor. Things like cost and convenience will differ from targets and goals. Let’s break down some of the positive factors of outsourcing your marketing:
1. A complete team of experts
Finding good talent in today’s fast paced world is no mean task. This survey by Recruiter Nation reports that 44% of market Moghuls finds it difficult to find the right combination of skill and talent. Building an entire marketing team is not something you would want to do, and then outsourcing is the key to it.
There are no shortcuts to hiring a team. Jack of all trades would simply be the master of none. The team would need writers, editors, production assistants, market research and more. Finding an agency with a team readily available to work on your project could work wonders.
2. Risk and cost factor could go down
A budget will have to be set aside, every time a new project comes in. Hiring brand new employees or a total marketing team would require a lot of time and money. It needs to be remembered that it’s not just the salary but hiring costs like recruiting and training comes with it. These extra costs are unavoidable if a new team has to be hired. This is where outsourcing could come to your rescue. You entrust an agency or a company with the project. The risks and cost factor of new employees are nullified.
3. Outsourcing could help you have a small team
If you are a tech start-up, then hiring a new set of employees wouldn’t be what you look forward to. You are sure of the idea of a small team and want to hassles of a larger employee force. This is where outsourcing helps you bring down the burden of handling a large task force. Less HR hassles is a plus to this. The smaller your team, the better you make out of it.
4. An entry to the latest of technology
Marketing needs are never devoid of technology. The social media trends have to be closely followed and caught up with. All this would mean that the marketing companies are well equipped and versed with technology and devices for it. The rebixit consulting website states that there are 5000 plus marketing tools around. Investing in some of them would put you in a tough financial spot. Outsourcing into a marketing firm with your specifics will only ensure their competency in managing the needs.
5. Focusing on your actual work
The company would not have to spend too much on time worrying on marketing needs. If your project or work is in safe heads, a lot of time and energy can be saved. Your company has been formed to sell or provide certain services or products. The team wouldn’t have to deviate from their usual work. Several peak work days would come up and you can avoid worrying about the marketing specifics. Multiple tasks on your employees who have been hired for one task would tire them out. Outsourcing would make sure your social media channels are active and running fine.
6. A fresh approach to your company
An outside agency can help you figure out fresh ideas for your company. There is no doubt that you are doing well, but checking marketing perspectives would help a lot. An outside company can sort out your marketing woes and help you with the right solutions.
Sit with your core team to understand the marketing needs first. This will help in prioritizing and understanding the need for hiring a marketing agency. The best approach would be to present a plan with your ideas. This will make it easier for you to get the right marketing company.