Internet is a constantly changing diaspora and we need to do our bit of research to be updated with it. It’s amply used by marketing and advertising officials to get people notice what they are doing. Internet searches or browsing are not solely restricted through laptops and desktops, these days. With the advent of multi-featured smartphones in the market, people like the convenience it provides to them.
The ultimate luxury we would have thought would be having an assistant to help us with tiny errands. A voice assistant who helps us pick a call up and put it on the loudspeaker. A voice assistant who would switch off the lights after you hit the bed. This is where voice search platforms like Siri and Alexa step in.
Let us break down the basic meaning of a voice assistant for you. In the past, we used to type down our questions on the Google search bar and look for answers. Now, we have voice command technology that lets us ask for answers through our voice and not without typing.
A huge majority of smartphone users have voice recognition capabilities in them. As per Pew Research Centre’s data from 2017, 77% percent of Americans own smartphones. Not to forget the stats for 18-29 year olds, the same stats are 92%. This is an indication of how the general public is accustomed to voice-assisted AI search. Apple’s Siri and Amazon’s Alexa are the most popular names right now for voice assistants.
Language used by voice search:
The languages used to get results out of voice assistant are evolving. While you type and look for results in Google, it could be ‘Indian restaurants in London’. While grammatically accurate sentences would be used while queries are asked to Voice Assistants. Example: “Siri, where can I come across a well-rated Indian restaurant in London?”
AI isn’t quick to respond to inappropriate and grammatically messed up sentences. It picks up full sentences like a human would and give you the right search results. Accuracy of the answers depends on the What, Where, When, Who, Whys of the questions posed.
Navigation Searches through Voice Assistants:
Mobile friendly websites are doing their bit to adapt to the voice assistant frenzy. Most of the voice assisted searches happen over a mobile phone. A large chunk of Alexa, Siri requests come through smartphones and AI technologies are doing their bit with navigation. Integrating with Google Maps seemed to have worked out fine as a lot of people depend on voice assisted navigation around their cities.
Let’s not forget the opportunity this gives for local businesses. As you do voices search for “Bookstore near me” and Google Maps gives you directions upto the door step of it. This cuts down the efforts of type searching for bookstores.
Voice requests by us basically lead to an SERP, where local businesses want to be ranked at the top. Voice search has gained immense popularity and maintaining your ranking in Google listings is a huge step for businesses.
Normal smartphone search vs Smart speaker search
We have previously pointed out the relevance of smartphones and the increase of their users. Smart speakers are equipped with Google Home or Amazon Echo and this makes their search options a lot easier. From getting them to play your favorite series online or just play music as you cook, the options are several.
Users are welcome with verbal responses from these voice assistants and can figure it they got the right solutions. Developers who work on these devices are moving towards providing single point results for the users. A local or internationally recognized business won’t feature in these AI results if it doesn’t have a good Google ranking.
None of us can deny the importance of these voice assistants. It’s time marketers and entrepreneurs develop their business keeping Alexa and Siri in mind. These voice assistant are changing the dimensions of SEO and it’s advisable for businesses to catch up to it. Cashing in on the benefit of a Google recognized business will only drive more customers and engagement to your business.
The idea of racing to the number one spot can be enabled with voice searches. Marketing and SEO folks, take note.